Which tactic demonstrates linking print promotions to online content via QR codes?

• A. By using exclusively offline channels.
• B. By using only email addresses.
• C. By including QR codes or website URLs that link to online content.
• D. By printing more pages without any links.

Answer: (C)

The idea being tested is bridging offline promotions with online content. The best way to do this is to include QR codes or website URLs on print materials so customers can move directly from a physical ad, flyer, poster, or packaging to online content like landing pages, product details, or digital offers. QR codes are especially effective because they enable immediate access from a mobile device, making the transition seamless and trackable—marketers can see which print pieces are driving online engagement and measure conversion paths. This creates a cohesive customer journey and ties the reach of print to the interactivity of digital content.

Printing exclusively offline materials, or relying only on email addresses, or increasing print pages without adding any links, fails to create that direct bridge to online content, so they don’t leverage the online component the tactic aims to connect.