Which of the following is an example of a promotional strategy that leverages print media?

• A. Launching a social media influencer campaign.
• B. Including QR codes or website URLs into catalogs and brochures.
• C. Running paid search ads.
• D. Streaming video ads.

Answer: (B)

Promotions that use print media involve tangible materials like catalogs, brochures, or magazines to prompt a response. When these print pieces include a QR code or a website URL, readers can take immediate action by visiting a online landing page, redeeming a offer, or learning more about a product. This bridges the physical world with digital channels, making it possible to track engagement (such as scans or visits) and measure the effectiveness of the print piece.

The other options are primarily digital channels that don’t rely on printed materials, so they don’t demonstrate a print-based promotion. A social media influencer campaign is built around online content and audiences, paid search ads target users online through search engines, and streaming video ads run on streaming platforms.

Therefore, including QR codes or website URLs in catalogs and brochures shows how print media can drive online interaction and measurement.