Which campaign type is designed to drive app installations within mobile apps?

• A. Local campaigns
• B. App campaigns
• C. Shopping ads
• D. Video ads

Answer: (B)

App campaigns are built specifically to promote mobile apps and drive installations across the networks where users encounter apps inside their devices. They optimize for installs (and can also improve in-app actions later) by automatically testing combinations of creatives, bids, and placements, so you mainly provide the app, a budget, and the goal and the platform handles delivery to the most likely-to-install users. Local campaigns focus on driving visits to physical stores; Shopping ads promote product listings, not app installs; Video ads describe a format rather than the dedicated objective of acquiring new app users. So the campaign type designed to drive app installations within mobile apps is the app-focused option.