What tool helps identify the best keywords based on customer interests?

• A. Ad Inspector
• B. Keyword Planner
• C. Campaign Manager
• D. Analytics Dashboard

Answer: (B)

Keyword research centers on understanding what terms people use when they search and how popular those terms are. Keyword Planner is the tool built for that purpose. It lets you start with a seed idea and surfaces related keywords, showing average monthly searches, competition level, and even potential cost estimates. This helps you identify terms that match what customers are actually interested in, focusing on queries with clear intent and viable traffic. For example, you might enter “running shoes” and discover related phrases like “best running shoes for overpronation” or “lightweight running sneakers,” along with their search volumes, so you can prioritize terms that align with customer interests and plan effective campaigns or content.

Ad Inspector is used to preview how ads look and verify delivery, Campaign Manager handles organizing and managing campaigns, and Analytics Dashboard provides on-site performance data rather than discovering new keywords. Keyword Planner specifically targets uncovering the keywords people are searching for, making it the best fit.