What percentage of marketers find ROI from influencer marketing comparable to other channels?

• A. 70%.
• B. 90%.
• C. 50%.
• D. 30%.

Answer: (B)

ROI comparability across channels is the idea being tested. When about 90% of marketers say the return on investment from influencer marketing is comparable to other channels, it shows a strong, broad view that influencer campaigns can deliver revenue relative to spend on par with traditional options like paid social, search, or email. This parity means influencer marketing is considered a credible, mature part of a diversified marketing mix, not just a niche tactic.

Choosing the other percentages would imply weaker consensus. For example, 70% suggests a sizable minority still sees influencer ROI as lower, 50% would indicate only about half view it as comparable, and 30% would show most marketers don’t see it matching other channels. The 90% figure best captures the widely shared sense of parity.