What is the 'rule of thirds' for social media posts?

• A. One-third promote the business, one-third share personal stories, and one-third provide informative insights.
• B. Posts should be evenly split into promotion, personal stories, and informative insights.
• C. One-half promote the business, one-half share personal stories, and one-half provide informative insights.
• D. Three equal parts customer testimonials, behind-the-scenes, and product specs.

Answer: (A)

The rule of thirds for social media posts is about balancing three kinds of content: promotional posts that remind people about the business, personal storytelling or behind-the-scenes moments that build a human connection, and informative or educational posts that add value. When each type appears in roughly one-third of your content, your feed stays useful and engaging without feeling like a constant sales push.

The best choice matches this balance: one-third promotions, one-third personal stories, and one-third informative insights. It keeps promotions from dominating, while ensuring there’s enough relatable, human content and helpful information for followers.

The other options don’t fit as well because they either push for an equal emphasis across categories that can still feel too sales-oriented, over-allocate to one type, or focus on narrower pillars that omit the educational value or personal connection the rule of thirds emphasizes.