What is the goal of app campaigns?

• A. To drive installs and in-app engagements.
• B. To maximize desktop traffic.
• C. To optimize for offline conversions.
• D. To reduce app size.

Answer: (A)

App campaigns are designed to grow a mobile app by finding people likely to install it and then encouraging them to take meaningful actions inside the app. The advertiser defines the conversions that matter—such as completing a purchase, creating an account, or reaching a certain level—and the campaign uses automated bidding and creative optimization to maximize those in-app actions within the budget. This focus on acquiring users and driving engagement inside the app distinguishes it from goals like increasing desktop traffic, tracking offline conversions, or reducing the app size, which are outside the typical marketing objective of app campaigns.