What is 'showrooming' and 'webrooming,' and how should promotions address these behaviors?

• A. Showrooming: customers view in-store then buy online; Webrooming: research online then buy in-store. Promotions should enable seamless transitions, price parity, in-store pickup, and cross-channel incentives.
• B. Showrooming is buying in-store only.
• C. Webrooming is only online research.
• D. Promotions should discourage transitions.

Answer: (A)