What is SEO?

• A. A social media algorithm.
• B. Search Engine Optimization, which optimizes web content to improve search engine rankings.
• C. A paid advertising strategy.
• D. A customer service protocol.

Answer: (B)

SEO, or Search Engine Optimization, is the practice of making a website and its content clearer and more valuable to search engines so it ranks higher in unpaid search results. It involves researching which words people use to search for your products, optimizing page titles, meta descriptions, headers, and the content around those terms, and ensuring the site is fast, mobile-friendly, and easy for search engines to crawl. It also includes building reputable links from other sites and using structured data to help search engines understand what the pages are about. The goal is to attract more organic traffic—visitors who find you through search without paying for ads—which strengthens visibility across channels and supports other promotions with higher discoverability. The other concepts are different: a social media algorithm ranks content within a platform, paid advertising involves paying for clicks or impressions, and a customer service protocol covers interactions with customers rather than search rankings.