What is broadcasting email marketing?

• A. A newsletter sent monthly to all subscribers.
• B. A targeted email sent only after a purchase.
• C. A personal note to a single customer.
• D. A one-time email campaign sent to a specific group of customers or subscribers.

Answer: (D)

Broadcasting email marketing is sending the same message to a group of recipients at once as part of a single campaign. It’s mass communication to a defined audience, deployed in one batch rather than individual, personalized, or action-triggered messages. The best description here is a one-time email campaign sent to a specific group of customers or subscribers, because it captures the idea of targeting a segment with a single cohesive message in one send. This differs from an ongoing monthly newsletter (which is recurring), a personal note to one customer (one-to-one), or emails triggered by a purchase or other action (triggered/transactional messages).