What is a strategy to promote online products in brick-and-mortar stores?

• A. Provide no information about online products in-store.
• B. Limit online product visibility in-store.
• C. Using signage, flyers, or displays to promote online products.
• D. Only discount online items online.

Answer: (C)

Promoting online products in brick-and-mortar stores relies on bridging channels by surfacing online options where shoppers are already browsing. Using signage, flyers, or displays in the store puts the online catalog in view at the moment customers are making a purchase decision, making it easy to explore online availability, prices, and delivery or pickup options. This approach leverages in-store foot traffic to drive online engagement, supports a seamless omnichannel experience, and can boost online orders or store pickup by guiding customers to the online channel without breaking the shopping flow.

The other approaches miss this cross-channel opportunity: not sharing online options in-store prevents awareness of the full assortment; limiting visibility keeps shoppers from discovering online choices at the critical moment; and promoting discounts only online fails to connect in-store shoppers with online capabilities, reducing the chance to convert them through an online path.