What are transactional emails?

• A. Email newsletters sent to broad audience.
• B. Automated notifications about purchases made via e-commerce or in-store environments.
• C. Emails asking for product reviews.
• D. Marketing emails about upcoming sales.

Answer: (B)

Transactional emails are automated messages that are triggered by a specific action or transaction and contain information the recipient needs to complete or confirm that action. They’re focused on a real purchase or account event, delivering essential details like a purchase receipt, order confirmation, or shipping notification. Because they provide necessary information tied to a transaction, they’re expected by the customer and aren’t used for broad promotional purposes.

The option describing automated notifications about purchases fits this perfectly, since it directly informs the customer about what happened with their purchase and includes important transactional details. In contrast, email newsletters target a broad audience with promotional content; emails asking for product reviews are more about feedback or marketing follow-up; and marketing emails about upcoming sales are promotional rather than transaction-driven.