How should a retailer handle stock availability when running omnichannel promotions (BOPIS, ship-to-home)?

• A. Ignore real-time stock levels and promote all items.
• B. Align promotions with real-time inventory, avoid over-promoting out-of-stock items, and offer alternatives; use dynamic inventory.
• C. Only promote items that are always in stock.
• D. Promotions should be identical across all channels regardless of stock.

Answer: (B)