How does in-store technology (beacons, digital shelves) influence omnichannel promotion strategies?

• A. They primarily collect inventory data with no direct marketing impact.
• B. They enable context-aware messaging, real-time offers, and seamless transitions between online and offline experiences.
• C. They slow promotions due to privacy concerns and data silos.
• D. They provide only inventory counts with no marketing impact.

Answer: (B)