How can digital elements enhance print media?

• A. By increasing the font size of headlines.
• B. By using complementary color schemes in design.
• C. By adding QR codes or URLs that link to online content.
• D. By printing more pages.

Answer: (C)

The idea being tested is how print can be extended into the digital world by giving readers a path to online content. Adding QR codes or URLs links print to interactive, up-to-date online resources—videos, product details, tutorials, or landing pages—creating a bridge between offline and online experiences. This enriches the reader’s experience and provides measurable engagement: scans or clicks show which print elements drive interest, helping marketers track effectiveness and optimize campaigns. It also allows content to be refreshed or personalized online without reprinting. By contrast, increasing font size or tweaking color schemes affects design or readability, not the digital extension of the piece, and printing more pages adds cost without adding a digital connection. So, embedding scannable or tappable links is how digital elements enhance print media.