Describe a scenario where influencer or social commerce intersects with omnichannel promotions for a retailer.

• A. An influencer posts a shoppable link, but the rest of the channels do not reference that item.
• B. Influencers impact only brand awareness and do not partake in omnichannel attribution.
• C. Social commerce campaigns operate in isolation from email and paid search.
• D. A retailer coordinates an influencer post with complementary promotions across channels, tracking attribution across touchpoints.

Answer: (C)