Describe a scenario where channel conflict could arise in omnichannel promotions and how to mitigate it.

• A. Channel conflict cannot occur in omnichannel strategies.
• B. The solution is to remove discounts entirely.
• C. If online discounts cannibalize in-store sales, causing price competition. Mitigation: create channel-specific roles, consistent pricing rules, cross-channel incentive alignment plus a single rules engine.
• D. Increase discounts uniformly across all channels.

Answer: (C)